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Students Motivation Programme


The graduating student must have knowledge and skills in the area of his study. However, he must also have broad understanding of society and relationships. Character needs to be nurtured as an essential quality by which he would understand and fulfill his responsibility as an engineer, a citizen and a human being. Besides the above, several meta-skills are needed. The underlying values which are important for the learning process are critical because without them, the learning process itself would be hampered.

The graduating student must have knowledge, meta-skills and values related to his/her profession as an engineer, as a citizen, and as a human being. Most students, who get demotivated to study engineering or their branch, lose interest in learning.


To bring about a change, four sets of recommendations are given here on (1) academics, (2) developing broad outlook, (3) a strong induction program, and (4) steps to improve verbal ability.

The first recommendation is that academics be made more project oriented with greater flexibility in curriculum. Projects may relate to research, innovation, system building, etc. At the same time, there is a need to connect projects to real life, so that your college also delivers new products, and processes for the nation.

To develop a broad outlook towards life as a whole, curriculum should include a significant component of humanities and social science (HSS). An important aspect of this is Human Values, through which the students look at their self, and are able to set their goals related to their family, society and nature. As the students develop a better understanding of these areas, it will result in their being better engineers and communicators, and would be able to see their larger role in society.

A strong induction program is needed to orient the incoming UG students to the goals of the institute, and inculcate in them the institutional ethos, and to put them at ease on entry.



The adoption of Open Science principles is necessary in order to ensure the best use and greatest impact of the investments put into research and innovation in Europe. This “IPR, Technology Transfer &Open Science” workshop was a one day meeting, gathering stake holders research and innovation ecosystems to ask whether frictions between the IPR laws regulating the freedom of movement of knowledge and the Open Science principles could challenge the progression of Open Science.The workshop aimed to bring together a wide range of expertise to answer the following questions:

How do you strike the right balance between IPR protection and OpenScience?

How do you achieve the proper balance between the need to freely access data and the need for copyright protections?

What is the best governance structure and copyright model for thefuture European Open Science Cloud to be launched in the next 18months? These three questions were addressed in three separate

To provide students with a sound foundation in mathematical , scientific and engineering fundamentals necessary to formulate, solve and analyse engineering problems and to prepare them for graduate studies.

To promote students to work collaboratively on multi-disciplinaryprojects and make them engage in life-long learning process throughout their professional life.


Session 1 – The Interplay between Open Science Policy and IPR


The three main conclusions are:

There are no incompatibilities between IPR and Open Science. On the contrary the IPR framework, if correctly defined from the onset, becomes an essential tool to regulate open science and ensure that the efforts from different contributors are correctly rewarded. Their definition is depending on the objective of the research,

The European Commission has a role in promoting open science and its balance with IPR. This is especially important at the time when policy on copyright and definition are being redefined and the Open Science Cloud is being established. These new policies will build the framework for the leadership of Europe in Open Science.

.Draw inspiration from existing best practices. For instance, by understanding how public research institutes with societal commitment sand strong industrial partnerships are striking the right balance between IPR and open knowledge. And by using the licences offering balance right between creators and users for Open Science content


The center functions in a cooperative manner to identify and initiate foundational multi-disciplinary research and applied research projects, create and combine patentable Intellectual Property (IP) components, design and develop prototypes and proof of concepts, manage and market products and solutions (through know-how transferred incubated companies), and win and work to deliver funded research projects.

To provide overview on Intellectual Property Rights.

To conduct effective Patent Searches.

To design and develop effective patent drafting skills for Indian and International patents.

To provide hands on training on Indian and International patent drafting methods for various discipline.

To interact with inventors on their invention for effective patent drafting.


Establish state-of-the-art multi-disciplinary, inter-disciplinary and co-disciplinary research institute in a dynamic, competitive and vibrant environment

Provide excellent research culture and infrastructure

Serve as a platform for strong interdisciplinary collaborations and knowledge sharing

Publish papers in high quality journals of international repute.

Create quality human resources for scientific research.

Promote industrial collaborations involving active and mutually beneficial R & D projects.

Make SRM Research Institute a renowned institute.

Student Outcomes

BITS mechanical engineering undergraduates must attain:

An ability to apply knowledge of math, engineering, and science

An ability to design and conduct experiments, as well as to analyze and interpret data

An ability to identify, formulate, and solve engineering problems

An ability to use the techniques, skills, and modern engineering tools necessary for engineering practice



The existence of IPRs is very old. The basic aim of conferring an IPR upon the person owning the same is to give a social recognition to its holder. This social recognition can further bring economic benefits to its holders. It is just and reasonable to award a person an IPR in the form of “ Limited monopolistic rights” for his/her labor and efforts. At the same time, exceptions in the form of various licenses are also made so that public intrest cannot be compromised. The public interest and personal intresets are thus reconciled in the form of limited period duration of these rights and their abuses can be tacked stringently, especially when public interest demands so. Thus, the TRIPS Agrrement was formulate to bring basic leve harmonsation in IPR laws all over the world. The provision of the TRIPs Agreement are the most extensive and rgorous in nature. They protect all forms of IPRs collectively. The protective umbrella of TRIPS covers the following IRPs:

Copyright and Related Rights,


Geographical Indications,

Industrial Designs


Layout designs of Integrated Circuits, and

Projection of Undisclosed Information

Its must be noted that by virtue of Article 1 (2) of the TRIPS Agreementas 1, the Control of Anti-Competitive Practives in Contractual Licences has been excluded form the difinition of “ intellecual property”. Thus, the TRIPS Agreement covers virtually the entire gamut of IPRs. The Government has approved the National IPR Policy on 12th May 2016. The policy lays down the following seven objectives:

IPR Awareness: Outreach and Promotion- Generation of IPRs: To create public awareness about the economic, social and cultural benefits of IPRs among all sections of society

Generation of IPRs- To stimulate the generation of IPRs

Legal and Legislative Framework: To have strong and effective IPR laws, which balance the interests of rights owners with larger public interest

Administration and Management: To modernize and strengthen service-oriented IPR administration

Commercialization of IPR: Get value for IPRs through commercialization;

Enforcement and Adjudication: To strengthen the enforcement and adjudicatory mechanisms for combating IPR infringements

Human Capital Development: To strengthen and expand human resources, institutions and capacities for teaching, training, research and skill building in IPRs

The policy is a vision document that lays the roadmap for future development in the field of IPRs. It is comprehensive and holistic, and cannot be said to lack specifics. It lists specific action points to be implemented towards fulfillment of the aforementioned objectives. These action points have been assigned to specific nodal departments for implementation. Already, certain points like transfer of Copyright and Semiconductor Integrated Circuits Layout-Design to Department of Industrial Policy and Promotion have been acted upon and the Government of India (Allocation of Business) Rules accordingly changed. Similarly, augmentation of manpower, including recruitment of 458 Patent Examiners, has been done.

IPR Awareness:

As it was seen, a major part of the society was unaware about the existence and benefits of IPR. Under this objective, the policy seeks to create awareness amongst all the sectors of the society, treating rural and urban population alike. It also furthers that IPR should be made a compulsory part of the curriculum in major institutions of the country.

Generation of IPRs:

Considering the vide talent pool that India has, it should be made use of. Based on the same statement, the policy tries to promote innovation and indigenous products. Especially when a large chunk of our companies belong to either MSMEs or start ups, it becomes important to not only safeguard the rights/creations of these companies but also to boost them to further creativity.

Legal and Legislative Framework:

It is the need of the hour to safeguard India's interest to hold a strong ground in the world of competition. The policy therefore seeks to strengthen the existing laws and provides for an effective legal system for the protection and promotion of IPRs.

Administration and Management:

The Policy seeks to change the cumbersome process of filing/granting of IPRs. It furthers that modernization of laws is required for an effective IPR regime. To achieve the same, it aims to lower the average time for pending Patent applications to 18 months down from 5-7 years and trademark registration to one month down from 13 months. An important administrative change includes the administration of the Copyright Act, 1957 and the Semiconductor Integrated Circuits Layout-Design Act, 2000 being brought under the aegis of DIPP, besides constituting a Cell for IPR Promotion and Management (CIPAM).

Commercialization of IPR:

Policy tries to reward the owners of these rights and emphasizes on the importance of valuation of IP and its assessment to promote & market it. It proposes to create a platform where creators and innovators can meet the potential buyers, users and funding institutions

Enforcement and Adjudication:

It was felt that there is lack of enforcement and adjudicatory mechanisms for combating IPR infringements; the policy therefore seeks to ensure legal remedies to IPR owners seeking enforcement of their rights in the matters relating to infringement.

Human Capital Development:

To increase the potential of IPRs for their economic growth, the need was felt to lay more emphasis on increasing the pool of the IP assets, which can be done only when there is strengthening and expansion of the existing human resource and institutions pertaining to IPR.


Although the policy seeks to promote & develop the IP field to ensure commercialization and expansion but it does not address the specifics. It does not address the present condition of patent filing in the country and how do we improve that, while it does mention that most of the patents in the country are filed by foreign companies/investors. The policy recommends recognition to petty patents or utility models as a form of IP and enactment of a new law on utility models so as to facilitate protection of small inventions.

The policy suggests various changes to the existing mechanisms for broadening the IP prospects and facilitating regulatory and administrative changes. With the advancement of science & technology, changing nature of international commitments (covenants and treaties), laws need to keep pace and therefore the policy suggests that we need to improve/amend our laws and keep in mind that the sole motive of granting IP protection is twofold (benefit to the innovator/creator and benefit to the consumer), and that both of them have to happen simultaneously.



Trade marketing is a discipline of marketing that relates to increasing the demand at wholesaler, retailer, or distributor level rather than at the consumer level. However, there is a need to continue with Brand Management strategies to sustain the need at the consumer end. A shopper, who may be the consumer him/herself, is the one who identifies and purchases a product from a retailer. To ensure that a retailer promotes a company's product against competitors', that company must market its product to the retailers as well. Trade marketing might also include offering various tangible/intangible benefits to retailers. The alignment of sales and marketing discipline to profitability can be another explanation for trade marketing

Trade marketing is the basic idea of marketing your products through the value chain and at the point of sale i.e. the store. Consider it the idea of creating a demand for your products across the channel and before it reaches the consumer. This traditionally exists in a brick and mortar environment and can be argued to be one of the oldest forms of marketing.

70 percent of shopping decisions are now made at the trade or what marketing practitioners refer to as "point-of-purchase". This new trend leads to the greater importance of merchandising and shopper promotions than consumer directed programs.

Methods of trade marketing

Basic method of trade marketing is focusing on sales fundamentals, such as Distribution, Display, Promotion and Price. With data and knowledge of sales fundamentals, trade marketing develops market strategy aligned with brand strategy. In order to deliver sales volume and value, trade marketing support sales forces with well-designed fundamental enhancement plans.

Current trends in trade marketing

Shopkeepers and retailers are becoming more and more profit margin oriented. They seek to extract maximum margins from one company, by quoting higher margins being given to a competitor company.

Objective of 'Trade Secret'

Any practice or process of a company that is generally not known outside of the company. Information considered a trade secret gives the company an economic advantage over its competitors, and is often associated with internal research and development. In order to be legally considered a trade secret in the United States, a company must take a reasonable effort in concealing the information from the public, the secret must intrinsically have economic value and the trade secret must contain information

There are some things you don’t want your competitors to know about your business: customer lists, sales data, secret formulas for your products. As you now know by reading our guides, copyright protection doesn’t extend to lists/data, and although trademark law may prevent others from labeling their competing products in certain ways, it does little to prevent your competitors from misappropriating your formulas to create knock off products.

Enter trade secrets: the fourth major area of intellectual property which protects the public disclosure of your closely-guarded non-public information. Trade secret’s closest cousin in the IP world is patent law. In fact, since getting trade secret protection doesn’t require the expensive and time-consuming formal registration of patent law, some companies/inventors choose to forgo patent registration entirely and protect their products exclusively through trade secret before going to market.

That said, even though patents and trade secrets can potentially protect similar information, trade secrets are distinct from patents for a huge variety of reasons. The most significant reason, of course, is that patented processes are granted protection only after the inventor publicly discloses the invention whereas trade secrets are only protected until the information is made public.

Ensuring that your trade secrets are protected may be the only way to secure your competitive advantage in the marketplace. Conversely, ensuring that you don’t mistakenly disclose other’s trade secrets will keep you away from legal liability if you are a consultant, sales person, or just an employee entrusted with sensitive, confidential information.


what trade secrets protect;

how trade secret protection is granted;

whether registration is required, and if you’ll need help from an attorney to protect your trade secrets;

how long trade secret protection lasts;

what rights you are granted if you do qualify for trade secret protection.